Last updated: 9 March 2026

SilkySkin Sverige operates this store and website, including all related information, content, features, tools, products, and services to provide you, the customer, with a personalised shopping experience (the "Services"). SilkySkin Sverige is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information that has been anonymised or de-identified so that it can no longer reasonably be used to identify you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

• Contact information, including your name, address, billing address, delivery address, telephone number, and email address.

• Financial information, including credit card numbers, debit card numbers, financial account details, payment information, payment confirmations, transaction details, and other payment-related information.

• Account information, including your username, password, security questions, preferences, and account settings.

• Transaction information, including the products you view, add to your basket, add to your wishlist, purchase, return, exchange, or cancel, as well as details of your previous transactions.

• Communications with us, including any information you provide when contacting our customer support team or otherwise communicating with us.

• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

• Usage information, including information about how and when you access, interact with, and navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

• Automatically through the Services, including from your device when you use our products or services or visit our website, as well as through cookies and similar technologies.

• From our service providers, including where they help us provide certain technologies or process personal information on our behalf.

• From our business partners and other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which of our Services you use, we may use your personal information for the following purposes:

Providing, Personalising, and Improving the Services

We use your personal information to provide the Services, including fulfilling our contract with you, processing your payments, dispatching your orders, remembering your preferences and products you are interested in, sending you account-related notifications, processing purchases, returns, exchanges, and other transactions, creating and maintaining your account, arranging deliveries, facilitating returns and exchanges, enabling you to publish reviews, and providing you with a personalised shopping experience, including recommending products related to your previous purchases. This may include using your personal information to improve and customise the Services.

Marketing and Advertising

We use your personal information for marketing and advertising purposes, including sending promotional emails, text messages, and postal marketing, as well as displaying advertisements for products and services on our website and other websites. These advertisements may be based on products you have previously purchased, added to your basket, or other activity carried out on the Services.

Security and Fraud Prevention

We use your personal information to verify your account, provide a secure shopping and payment experience, detect, investigate, and prevent fraudulent, unlawful, unsafe, or harmful activities, protect public safety, and maintain the security of our Services.

If you choose to register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or any other access credentials with anyone.

Communicating With You

We use your personal information to provide customer support, respond to your enquiries, deliver our Services efficiently, and maintain our business relationship with you.

Legal Purposes

We may use your personal information to comply with applicable laws and legal obligations, respond to lawful requests from courts, regulators, or law enforcement authorities, investigate or participate in legal proceedings, resolve disputes, and enforce or investigate potential breaches of our Terms of Service or other policies.

How We Share Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes in accordance with this Privacy Policy. These circumstances may include:

• Shopify, service providers, and other third parties who perform services on our behalf, such as IT support, payment processing, data analytics, customer support, cloud storage, order fulfilment, and shipping.

• Business and marketing partners who help us provide advertising and marketing services. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners process your information in accordance with their own privacy policies. Depending on where you live, you may have the right to opt out of the sharing of your information for personalised advertising based on your activity across different merchants and websites.

• Third parties where you instruct or consent to the disclosure, for example to facilitate product deliveries or through your use of social media integrations or login services.

• Our affiliates and companies within our corporate group.

• Parties involved in business transactions, such as mergers, acquisitions, or insolvency proceedings, or where disclosure is required to comply with legal obligations, respond to legal requests, enforce our policies, or protect the rights, property, or safety of our business, customers, or others.

Shopify's Role

The Services are provided by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve them.

Information you submit through the Services will be transferred to and shared with Shopify, as well as third parties who may be located outside your country of residence, where necessary to provide and improve the Services.

In addition, to protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to any requests you make regarding your rights in relation to the processing of your personal information for these purposes.

For more information about how Shopify uses your personal information and the rights available to you, please refer to the Shopify Consumer Privacy Policy. Depending on where you live, you may also exercise certain rights regarding your personal information through Shopify's Privacy Portal.

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Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies, as well as their terms and conditions.

We are not responsible for the privacy practices, security, accuracy, completeness, or reliability of any third-party websites or platforms.

Information that you choose to share in public or semi-public areas, including through third-party social media platforms, may be visible to other users of the Services and/or those third-party platforms without restriction as to its use by us or by others.

The inclusion of any third-party links does not imply our endorsement of the content, owners, or operators of those websites or platforms, except where expressly stated.

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Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children below the age of majority in your jurisdiction.

If you are a parent or legal guardian and believe that your child has provided us with personal information, please contact us using the details below so that we can delete the information.

As of the effective date of this Privacy Policy, we do not knowingly "sell" or "share" (as those terms are defined under applicable law) the personal information of individuals under the age of 16.

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Security and Retention of Your Information

Please note that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We also recommend that you do not send sensitive or confidential information to us using unsecured communication channels.

The length of time we retain your personal information depends on a number of factors, including whether we require the information to maintain your account, provide our Services, comply with legal obligations, resolve disputes, or enforce our agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may only apply in certain circumstances. We may also decline a request where permitted by applicable law.

Right of Access

You may have the right to request access to the personal information we hold about you.

Right to Erasure

You may have the right to request that we delete the personal information we hold about you.

Right to Rectification

You may have the right to request that we correct inaccurate or incomplete personal information.

Right to Data Portability

You may have the right to receive a copy of the personal information we hold about you and request that it be transferred to another organisation, subject to certain conditions and exceptions.

Managing Marketing Communications

We may send you promotional emails from time to time. You can opt out of receiving these communications at any time by clicking the unsubscribe link included in our marketing emails.

Please note that even if you opt out of marketing communications, we may still send you service-related emails, such as order confirmations, shipping updates, or account notifications.

Additional Rights for UK and EEA Residents

If you are located in the United Kingdom or the European Economic Area (EEA), and subject to applicable legal exemptions and limitations, you may also have the following rights:

• Right to Object or Restrict Processing – You may have the right to object to or request that we restrict our processing of your personal information for certain purposes.

• Right to Withdraw Consent – Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawing your consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.

You can exercise these rights where available through the Services or by contacting us using the details provided below.

For more information about how Shopify processes your personal information, including your rights regarding information processed by Shopify, please visit Shopify's Privacy Policy and Privacy Portal.

We will not discriminate against you for exercising any of your privacy rights.

Where required by law, we may need to verify your identity before processing your request. You may also authorise another person to submit a request on your behalf, provided they can demonstrate that they have your permission to act for you. We may also ask you to verify your identity directly with us before processing such a request.

We will respond to your request within the time limits required by applicable law.

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Complaints

If you have any concerns about how we process your personal information, please contact us using the details provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us or to lodge a complaint with your local data protection authority. Residents of the European Economic Area (EEA) can find a list of supervisory authorities through the relevant European data protection bodies.

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International Transfers

Please note that we may transfer, store, and process your personal information outside your country of residence.

Where we transfer your personal information outside the United Kingdom or the European Economic Area (EEA), we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or the UK International Data Transfer Agreement (or other approved transfer mechanisms), unless the data is transferred to a country that has been recognised as providing an adequate level of data protection.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, legal obligations, or regulatory requirements.

Any updates will be published on this page, and the "Last updated" date at the top of this Privacy Policy will be revised accordingly where required by law.

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Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or if you wish to exercise any of your rights, please contact us:

Email: kontakt@silkyskin.se

JAA E-handel AB
Company Registration Number: 559514-9054
Hangövägen 29
115 41 Stockholm
Sweden

For the purposes of applicable data protection legislation, we are the data controller responsible for the personal information we collect and process.